If you thought electric cars were boring gray boxes on wheels, Sony Honda Mobility has proven otherwise. The company unveiled two new AFEELA 1 art cars, which look like they came straight from the cover of a futuristic comic or a contemporary art exhibition.
The first vehicle is the result of a collaboration with Japanese illustrator Hajime Sorayama, a master of chrome futurism. At the Tokyo exhibition, the AFEELA was completely wrapped in chrome film, with tinted windows, gray tires, blue lights, and the signature moiré effect on the wheels. The car literally plays with light and reflections, giving the impression it comes from the future. To mark the launch, SHM released a limited-edition silkscreen T-shirt, emphasizing that this project is not just a car, but part of a lifestyle concept.
The second art car is equally impressive, created by British artist and director Matt Copson. The vehicle is wrapped in reflective material, similar to that used on emergency signage, making it appear as if covered in glowing threads. Along with the car, a limited edition tote bag collection was released, and the next stop for the project will be Frieze New York in May.
All of this comes against the backdrop of Honda recently canceling three major electric vehicle projects. Sony Honda Mobility is betting not only on technology, but also on emotion, aesthetics, and art, turning its vehicles into collectible items and cultural statements.
With a starting price of $89,900, the AFEELA 1 is not just transportation — it’s an artistic manifesto on wheels. If you value speed, style, and futurism, these art cars are definitely worth your attention.
