Forget 90-60-90: What Really Attracts Men?

The myth that all men dream of women with measurements of 90-60-90 has finally been debunked. Scientists from the University of Konstanz conducted a study and discovered that the magic of a woman’s physical attractiveness is much more complex than simple mathematical ratios.

The myth that all men dream of women with measurements of 90-60-90 has finally been debunked. Scientists from the University of Konstanz conducted a study and discovered that the magic of a woman’s physical attractiveness is much more complex than simple mathematical ratios. And this is great news for all of us.

The idea that a waist-to-hip ratio (WHR) of 0.7 automatically makes a woman attractive is rooted in evolutionary psychology. It was previously believed that such proportions were associated with high fertility and good health. But life isn’t a formula, and beauty doesn’t fit into rigid frameworks.

An experiment published in Scientific Reports showed that while WHR is important, it’s far from decisive. In the study, participants evaluated schematic images of female bodies with the same WHR but different body shapes. And this is where "pleasing curves" — the lines that truly catch the eye — took center stage.

It turns out that it’s not specific measurements or numbers that attract us, but shapes. For example:

Smooth, vase-like curves receive higher ratings.
A woman can be curvy or slender, short or tall — what matters is that her body lines are harmonious and natural.
The broader the figure, the less WHR matters, and the more important smooth transitions and graceful contours become.
In other words, the key lies in a combination of proportions that create a visually harmonious effect. Natural aesthetics trump standards.

The most surprising finding in the study: height and weight play almost no role. Men don’t pay attention to the number on the scale or a few centimeters of height — they see the overall picture. Short and curvy? Tall and slim? These are just contexts, not the essence.

First of all, it’s time to abandon imposed standards. They were created not by nature but by marketing and the fashion industry. Secondly, remember that beauty isn’t a template; it’s individuality. Men love what’s unique, not cookie-cutter copies.

The perception of female beauty isn’t just about women; it’s about us, too, as men. Understanding what truly attracts us helps us avoid falling for illusions and be more genuine in our preferences. After all, we value what evokes emotions, not what’s dictated by a magazine cover.

So forget about 90-60-90. Look for true beauty — it goes far deeper than numbers.