When it comes to men’s style, SKIMS is raising the bar once again. This time, Kim Kardashian entrusted the image of the new collection to iconic rapper and singer Post Malone—and the result is a true anthem to comfort, boldness, and casual elegance.
When it comes to men’s style, SKIMS is raising the bar once again. This time, Kim Kardashian entrusted the image of the new collection to iconic rapper and singer Post Malone—and the result is a true anthem to comfort, boldness, and casual elegance.
The collection, debuting on August 21, introduces the Heavyweight Fleece, a new fabric that combines warmth, durability, and exceptional comfort. At the heart of the range are lounge-ready silhouettes, perfect for everyday wear at home or out and about: the Zip-Up Hoodie, Heavyweight Fleece Jogger, and classic SKIMS Basics T-Shirt.
But the collection’s main star is camouflage. For the first time, SKIMS is using official Realtree® prints in a limited series of pieces, including underwear, t-shirts, and fleece items. Classic urban minimalism gives way to a rougher aesthetic perfectly aligned with Post Malone’s image. Shot by Theo Wenner on a Utah ranch, the campaign emphasizes natural movement, freedom, and masculine strength.
Camouflage has long been part of Post Malone’s visual code—from Stanley 1913 drinkware to accessories. With SKIMS, he brings this style into clothing, transforming elements of hunting-inspired aesthetics into a daily must-have for the modern man.
The SKIMS Fall 2025 collection is ready to conquer wardrobes: it will be available in stores and online at SKIMS.com on August 21. For those who appreciate the combination of comfort, bold design, and recognizable style, this is the true must-have of the season.
SKIMS proves that men’s style can be comfortable, practical, and striking all at once. And Post Malone confirms it—even in lounge wear, you can remain a style icon.
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