Guys, get ready for summer early — because Victoria’s Secret PINK has once again proven it knows how to light up the beach scene. This time, the brand has teamed up with the iconic Frankies Bikinis to create a limited-edition collection of swimwear and apparel that practically screams: “Summer is here.”
The campaign’s star is London It-girl Iris Law, who made her Victoria’s Secret runway debut last year. She has long set trends on social media with her eccentric looks, recipes, and vacation photos, and now she’s adding a new, unmissable beach photoshoot. Joining Iris in the campaign are models Kiara Pike, Ruby Muldoon, and Livvy Banks, as well as Frankies Bikinis founder Francesca Aiello herself.
The PINK by Frankies Bikinis collaboration embodies “beach energy” in every detail. Playful prints like “Cherry Flowers” and “Pink Sweet Dot” pair perfectly with the brand’s signature flirty silhouettes. But the collection isn’t just about swimwear — it also features an extended apparel line that smoothly transitions you from beach to city. Think off-the-shoulder tops, lightweight dresses, skirts with lace details, cozy knit sets, and perfect beach cover-ups.
In short, this collection is a true must-see for anyone who lives summer even in winter. It’s playful, feminine, and completely beach-ready. And yes, guys, you need to see it too — every detail in the photos of Iris Law and her friends screams “summer, sun, and beach adventures.”
The collection launches on February 25, but you can already check out the campaign now on the Victoria’s Secret PINK and Frankies Bikinis websites. Tip for true summer strategists: add it to your “beach moodboard” right away.
