When Samuel L. Jackson appears on screen, it’s immediately clear: this isn’t just an ad. It’s a manifesto. In the new adidas Originals campaign titled The Original Icon, the legendary actor embarks on a surreal journey through a fictional space called “Hotel Superstar.” His goal? To find his Superstar.
But if you think it’s only about sneakers, you’re seriously underestimating the scale of what’s happening.
The adidas Superstar isn’t just a shoe — it’s a cultural marker. Over more than fifty years, it has moved from basketball locker rooms to recording studios and runways. It has been worn by those who push culture forward — from street artists to global stars.
In previous seasons, we’ve already seen how adidas defines the concept of “original.” In the black-and-white spots CLOCKS and PYRAMIDS, Jackson explained in his signature style that “icons don’t follow time — they set it.” And now the story continues.
The campaign is not just a visual trip, but a clear style statement. The Spring 2026 Superstar line refreshes the classic through texture and tone. The black-and-white base is accented with bold red highlights — minimalism with character.
The men’s collection leans into looser silhouettes: relaxed tracksuits with red, black, and white color-blocking on the 3-Stripes, Tyshawn denim shorts, neutral tees, and jacquard jerseys. It’s clear that the brand is making a serious move into denim — and doing it not as a trend, but as a statement.
