Summer has a strange kind of magic: all it takes is a little sunshine, a pool, a cold drink and the right look — and even an ordinary weekend suddenly starts to feel like a vacation. That simple formula is at the heart of Swim Club, the new collection from Australian brand TRIANGL.
This time, the label hasn’t tried to reinvent swimwear. Instead, it has done what often works best in fashion: taken its recognizable silhouettes, added a new texture, a hint of nostalgia and plenty of summer energy.
The Big New Feature — a Glossy Finish
If there’s one detail that immediately catches the eye in the Swim Club collection, it’s the new Icy Shine fabric.
It was specifically developed to create a glossy, almost mirror-like effect. Under the sun, the material looks particularly striking: its surface catches the light, enhances the color and gives the brand’s signature silhouettes a more futuristic character.
And it’s not just relevant for those planning to spend the summer by the pool. Glossy textures are making a strong comeback in swimwear, making a fabric like this a perfect fit for the current resort aesthetic.
Put simply, TRIANGL is betting on pieces that don’t need complicated explanations. You see them — and you get it.
Confetti Is Back
But the shine isn’t the only reason to pay attention to the collection.
TRIANGL is bringing back one of its most-loved prints: confetti. This time, however, the familiar pattern arrives in a brand-new color combination.
The result feels both retro and fresh. There’s a sense of nostalgia for carefree summers, but without trying to literally recreate the fashion of the past.
It’s one of those moments when the creative team seems to be saying: yes, we remember what used to be popular — but we’re bringing it back on our own terms.
Neoprene, but With a New Character
Another important part of Swim Club is the expanded palette of block-color neoprene.
Neoprene has long been one of the signature materials of TRIANGL’s aesthetic. It allows the brand to create clean, structured silhouettes while still leaving plenty of room for experimentation with color.
In the new collection, the brand plays directly with that contrast: the shapes remain fairly minimalist, while the colors make each look stand out.
And that is probably the fundamental principle behind Swim Club: don’t complicate what already works perfectly.
Palm Springs as the Main Character
The campaign was photographed by Sean Neil, with sunny Palm Springs serving as the backdrop.
It’s hard to imagine a location that could better capture the spirit of the collection.
Bright skies, swimming pools, retro architecture, dry Californian landscapes — everything makes it feel as though summer here isn’t simply a season, but a way of life.
The campaign features models Elizabeth Jamrozy, Madeline Sonnendecker, Paula Minetti and Sydnee Haney. But the real star remains the atmosphere.
This isn’t an advertising campaign trying to convince you that you urgently need a new swimsuit.
It simply creates a scene that suddenly makes you want to be there, by the pool.
