Patrick Schwarzenegger and His Fiancee in New SKIMS Shots

Wedding season is upon us, bringing with it a new wave of fashion trends. However, this year there's a notable shift that changes the perception of men's attire for special occasions. In SKIMS' new campaign for their "Wedding Shop" collection, the spotlight is not just on the bride, but also on the groom – and stepping into the limelight is none other than Patrick Schwarzenegger.

Wedding season is upon us, bringing with it a new wave of fashion trends. However, this year there's a notable shift that changes the perception of men's attire for special occasions. In SKIMS' new campaign for their "Wedding Shop" collection, the spotlight is not just on the bride, but also on the groom – and stepping into the limelight is none other than Patrick Schwarzenegger.

The White Lotus star and his fiancée, model Abby Champion, are the faces of the new collection from the brand that has recently been setting trends in the world of intimates and casual wear. The campaign, shot by photographer Carin Backoff, not only highlights their incredible chemistry but also emphasizes how important it is for the groom to feel comfortable and stylish on the big day.

What sets the new SKIMS collection apart from previous ones? First and foremost, it's the attention to the male side of the wedding. It was once thought that the groom was merely a background figure, expected to wear a good suit but not take center stage. SKIMS changes that approach, presenting new male styles that will add a special touch to the groom's look.

Patrick Schwarzenegger, known for his movie roles and his growing status as a fashion icon, proudly wears the collection, including cotton boxers and satin sleep shorts. As he himself admits: "Being part of this wedding campaign with my fiancée Abby was such a special experience. Usually, men just show up at the wedding, but now SKIMS creates pieces with our needs in mind too."

Abby Champion in the shots appears in a beautiful lace bralette and shorts, showcasing her refined beauty and attention to detail. She, like Patrick, clearly enjoys every moment, and this is felt in every shot.

Kim Kardashian, founder of SKIMS, rightly pointed out that this project is not just about clothing, but about creating "special moments." "Patrick and Abby's love is so beautiful, and it shows in every shot. SKIMS helps make these moments even more meaningful, and with the variety of styles we offer, every couple and wedding party can find something that feels completely authentic to them."

This campaign shows that wedding fashion is not standing still, and now men have the opportunity to express their individuality without being confined to standards. SKIMS perfectly blends comfort and style, making wedding moments even more memorable.

Don't miss the "Wedding Shop" collection, which will be available for purchase starting March 20 on the official SKIMS website.