If you think it’s hard to impress anyone in the fashion world these days, GCDS proves otherwise. The new face of the Fall/Winter 2025 campaign is reality TV star The Traitors’ Gabby Windey — a choice that’s far from accidental. The photoshoot, dubbed the “Hottie Index,” is infused with playful sensuality and Windey’s undeniable charisma.
The shoot took place in New York under the lens of photographer Diego Villagra Motta. The portrait series combines bold sensuality with confidence — two central themes of the FW25 collection. Gabby appears on camera as the embodiment of the season’s energy: from dark gothic aesthetics to daring animal prints, from the iconic Pole Boots to the refreshed GCDS Comma Notte Bag.
The lookbook features exclusive pieces: logo-laden loungewear, leopard-print mini dresses, graphic hoodies with edgy yet relaxed style, turning each item into an “extension of Gabby’s personality.” The visuals speak for themselves: confidence and charisma require no words.
For men who value not just style but also character, GCDS FW25 sets a new benchmark. Every detail, silhouette, and texture emphasizes boldness, self-assurance, and playful sensuality, transforming everyday pieces into elements of a powerful image.
To see Gabby Windey in her new role as the GCDS muse or to shop the first pieces from the FW25 collection, visit the brand’s official website. FW25 is more than fashion — it’s a manifesto of bold confidence and uncompromising style.
