Drake Unveils His New Fragrance, Summer Mink: Perfection in a Bottle

When musician and entrepreneur Drake decides to create something new, it always makes waves.

When musician and entrepreneur Drake decides to create something new, it always makes waves. His creative energy isn't limited to just music; he finds ways to inspire us with every step — and the fragrance world is no exception. His brand, Better World Fragrance House, recently released its first-ever perfume, Summer Mink, which has become a true sensation for connoisseurs of unique scents.

Summer Mink is not just another fragrance; it is a philosophy embodied in every bottle. A team of perfumers, including Michael Carby, Senior Perfumer at Givaudan, created a unique composition blending warm, creamy base notes with cold spices and vibrant citrus. This principle, akin to the "yin-yang" philosophy, forms the foundation of the fragrance.

The fragrance opens with bright Italian citrus notes, smoothly transitioning into an aromatic sage touch. Then, a warm, spicy floral hint of Jasmine Sambac unfolds, before the perfume settles into a passionate base of vetiver and creamy musk. This blend of mysterious depth and lightness perfectly mirrors the balance we seek in life — a fusion of exoticism and warmth, strength and sophistication.

The debut of Summer Mink marked a milestone for Better World Fragrance House, symbolizing a new chapter in its partnership with Drake. This fragrance is not just a perfume; it is the result of a shared passion for innovation, quality, and design among the entire team.

“The launch of Summer Mink marks an exciting new phase in our partnership with Drake, driven by our mutual passion for quality, design, and excellence,” said Lori Singer, President of Parlux Ltd. “This fragrance and its exclusive bottle underscore our commitment to achieving outstanding results.”

Summer Mink is not just a fragrance; it’s a statement that will earn a prominent place in your collection. The unique and luxurious scent is available in a 100ml bottle for $148 USD through the Better World Fragrance House webstore and will debut at Ulta Beauty this spring. More than 1,400 stores across the country are ready to present this fragrance, which has become one of the most anticipated releases of the year.