"Bella Diva!" - Or Why We Love Watching Women Get Ready for Summer

Guys, let’s be honest: there’s something oddly satisfying about watching women prepare for summer. And no, it’s not just because they suddenly remember the gym or start talking about new diets (we all know those resolutions melt faster than an ice cream on the beach).

Guys, let’s be honest: there’s something oddly satisfying about watching women prepare for summer. And no, it’s not just because they suddenly remember the gym or start talking about new diets (we all know those resolutions melt faster than an ice cream on the beach). It’s about something else entirely — bikinis. Those tiny pieces of fabric that trigger a spontaneous dopamine surge in the male brain. And that’s where TRIANGL comes in. Yes, that TRIANGL — the brand that exploded onto Instagram back in 2014 with its color-block bikinis outlined in bold black.

Now TRIANGL is back, ready to bless our eyes (and women’s confidence) once again. The new collection, titled “Bella Diva!”, is everything a scorching beach summer calls for: bold colors, playful stripes, and that irresistible feeling that makes you want to rip off your shirt and dive straight into the ocean. Five iconic silhouettes — Vinca, Maia, Mica, Palma, and Elli — have been reimagined in fresh hues, ranging from fierce pink to foamy sea blue. And the material? Soft velour toweling — luxurious enough to make a beach chair jealous.

The campaign was shot on the sun-drenched shores of Rottnest Island, Australia, where the sun shines like it’s on overtime pay. The women are smiling, the wind is playing with their hair, and we… we’re scrolling Instagram pretending to care about the fabric composition.

But let’s not kid ourselves — TRIANGL makes summer better. For women, it’s a chance to feel like a million bucks. For men, it’s a feast for the eyes, a simple joy in life, and a solid excuse to invite someone to the beach. And if you’re thinking about a gift for your girl (or just a reason for her to send you a few pics), remember: the collection is available on the official website starting May 27.