Why Business Is No Fun, but Feels Like a Drug

There’s a certain breed of people – entrepreneurs. They say they love business. They love overcoming challenges, they thrive on struggle, and they can’t imagine life without the hustle. Even when things are falling apart, they’ll passionately tell you how much they enjoy the process. Sounds romantic, right? Now let’s face the truth: why do people actually stay in business, even when success is questionable?

There’s a certain breed of people – entrepreneurs. They say they love business. They love overcoming challenges, they thrive on struggle, and they can’t imagine life without the hustle. Even when things are falling apart, they’ll passionately tell you how much they enjoy the process. Sounds romantic, right? Now let’s face the truth: why do people actually stay in business, even when success is questionable?

1. They have no other way to make money

They don’t have a profession with stable income, no inheritance, no investments. Nobody is flying them out to tropical islands for their good looks. Without business, they’d starve. So they keep dragging along their sinking ship, even when it makes no sense.

2. They’re unemployable

Too arrogant, too stubborn, too unmanageable. They can’t take orders, hate rules, and drive bosses crazy. So they have no choice but to build their own playground where they can be the boss.

3. It’s just a habit

After years of hustling, stress, and chaos, stopping feels terrifying. Even when they have enough money, they don’t know how to relax. And what else would they do, if not jump into another crazy project?

4. They crave status

Being an entrepreneur sounds cool, right? They think women will admire them, and other men will respect them. Even if their business is failing, they can still lease a BMW and attend business dinners to "discuss important matters."

5. They’re chasing the big win

Years of grinding, burnout, and stress – all for one lucky break when things suddenly go well. They endure everything else just for those rare golden moments.

6. They live in a fantasy

One day… When they hit 10-100-1000 million in revenue… Then life will be amazing. But until then – suffer and dream.

7. Business is their "family"

"We’re a team, we’re brothers here!" – an easy way to fill the void of a personal life. Plus, it’s a convenient excuse to underpay employees and make them work overtime.

8. They believe in their "mission"

Inventing a grand purpose helps avoid the question: Why am I even doing this?
"I'm creating jobs!" or "I’m leaving a legacy!" – sounds noble, but in reality, it's just about making money.

The Real "Pleasure" in Business Is Just an Addiction

In 95% of cases, entrepreneurs don’t actually enjoy business – they’re just hooked on hormonal rollercoasters. Every crisis triggers an adrenaline rush. Solving it brings a dopamine high. The next day – a new problem. And this cycle never ends, until they burn out completely.

People with this mindset often end up in the military, emergency services, or event planning, where there’s constant chaos and a daily battle. Because anything else just feels boring.

And yes, 1% of entrepreneurs genuinely innovate, change the world, and enjoy the ride. The rest are just spinning the wheel, unable to stop.