Businessman vs. Intuition: When Logic Fails

Everyone thinks that businessmen base their decisions strictly on calculations, models, and hypotheses, backed by verified data. But here’s the catch: that’s not true. Sometimes we make decisions simply because… well, it just "feels right." Sounds ridiculous? Maybe. But it works.

Everyone thinks that businessmen base their decisions strictly on calculations, models, and hypotheses, backed by verified data. But here’s the catch: that’s not true. Sometimes we make decisions simply because… well, it just "feels right." Sounds ridiculous? Maybe. But it works.

Intuition – Friend or Foe?

Let me be honest: when I’m deciding whether to invest in Project A or Project B, I often can’t rationally explain why I chose one over the other. For example, I might like the founder’s shaggy hat. Silly? Absolutely. But it can tip the scales. Rational? No. Effective? Sometimes.

We live in a world where logic and intuition coexist. Business isn’t as structured as medicine, where standardized data can be perfectly analyzed. In business, there’s too much chaos and too many variables that can’t be quantified. Even the smartest AI can’t grasp what it means to "feel it’ll succeed."

When to Step Back

Here’s a key moment: if you start feeling that a project is iffy, it’s time to pause. Sometimes, pushing forward isn’t the answer. Instead, step back, gather more facts, and wait for the moment when intuition can be replaced by cold calculations.

Why Business is Magic

Understand this: business isn’t mathematics. It’s about more than skills—it’s about that magical gut feeling. An Olympic champion trains for one goal from childhood. But an entrepreneur? We just jumped into the chaos one day. No one taught us this. We’ve lost plenty of time, money, and nerves, but guess what? We’re still ahead.

And that’s the magic of business. While others crunch numbers, we sense opportunities. Yes, it’s unpredictable. Yes, it doesn’t always work. But when it does, it’s amazing. And you realize you’re in this game for a reason.

Takeaway

Don’t be afraid to trust your intuition, but don’t forget to use your brain. Intuition is like the secret ingredient in a cocktail: add it at the right time and in the right amount, and your project becomes the masterpiece others can only dream about.