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The Curse of Discerning Taste

Psychologist Barry Schwartz once said, "The more high-quality things we try, the more we fall under the spell of the curse of discernment." This idea feels like a challenge. But the truth is, once you've experienced the best, going back to average is impossible.

Psychologist Barry Schwartz once said, "The more high-quality things we try, the more we fall under the spell of the curse of discernment." This idea feels like a challenge. But the truth is, once you've experienced the best, going back to average is impossible.

We can laugh all we want at people chasing branded items, accusing them of showing off. But if you've ever held a truly high-quality item, you know exactly what it means. It's that moment when you experience an "orgasm of perfection."

A quality item is more than just an object. It's your personal guarantee of stability. In a world built on shaky foundations, it offers a sense of reliability. A good coat won't stretch after the first wash, sturdy boots won't fail you in the rain, and a solid copper coffee pot will serve generations to come.

Every such item becomes your anchor of stability. It reminds you that even in chaos, there can be something eternal. Here you are, with your favorite wool coat that stands the test of time, your copper coffee pot brewing for future generations. Quality is an investment in yourself, in peace of mind and confidence. And isn't that worth it?

The Curse of Discerning Taste
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