Mercedes-Benz and Bradley Cooper Present the Electric G-Class

Mercedes-Benz has launched a new global campaign featuring Hollywood actor and director Bradley Cooper promoting the electric G-Class, the G 580 with EQ technology. The campaign, titled "The East of Electricity," is dedicated to the first fully electric version of the brand's iconic SUV.

Mercedes-Benz has launched a new global campaign featuring Hollywood actor and director Bradley Cooper promoting the electric G-Class, the G 580 with EQ technology. The campaign, titled "The East of Electricity," is dedicated to the first fully electric version of the brand's iconic SUV.

The centerpiece of the campaign is a short film featuring Cooper, a longtime G-Class enthusiast. Conceptually, the film aims to capture the essence of the G-Class through a dramatic action sequence, highlighting the vehicle's versatility both off-road and in urban settings.

The campaign emphasizes the G-Class's ability to empower drivers to conquer any terrain and follow their own path.

"For me, it's always been more than just a car: it has been a companion on every adventure," Cooper said at the premiere in Los Angeles, which celebrated the vehicle's world debut earlier this year.

The electric G 580 combines Mercedes-Benz traditions with innovative technologies, featuring four individually controlled electric motors.

The campaign's soundtrack is a reimagined version of the classic hit "Ain't No Mountain High Enough," further emphasizing the vehicle's untamed spirit.