The Australian swimwear brand Kulani Kinis has long proven that it creates not just beachwear, but true works of art for those who love freedom and style. Now, they’ve taken a step further: for the first time in the brand’s history, they’ve partnered with a professional athlete. Her name is Zoë McDougall, an elite Australian surfer, and her energy perfectly matches the spirit of the brand.
The campaign is titled “The Girls Who Go First” — and it’s not just a slogan. It’s about courage, positivity, and female empowerment. Zoë showcases Kulani Kinis swimsuits as if each piece were made just for her: vibrant floral prints that harmonize with the colors of her surfboard, and details — from crocheted hems to beaded straps and ruched waists — that highlight the brand’s uniqueness.
Bright shades of green, pink, red, and blue make the campaign lively and dynamic. But it’s more than just a visual spectacle: every element reflects Kulani Kinis’ philosophy — a swimsuit should be comfortable, stylish, and joyful, reflecting the personality of the woman who wears it.
Zoë openly shares her excitement: “I’m thrilled about this partnership with Kulani Kinis,” she says. “Their bold, bright, and inspiring message resonates with me. The brand’s story and founder Dani are incredibly inspiring, and the team of women here already feels like family. I believe this partnership will be a great contribution to the surfing world, and I’m excited to see what this year will bring.”
For us men, this campaign is yet another reason to appreciate not only surfing and sport but also style. Kulani Kinis proves that female energy and freedom of expression can go hand in hand with beautiful design. And Zoë McDougall shows that surfing isn’t just a sport — it’s a whole lifestyle philosophy, where courage, charisma, and personal strength matter most.
So, if you’re heading to the beach this summer, remember: beauty and style aren’t just for Instagram — they’re for those who value freedom, movement, and real self-confidence. And who knows, women like these might just inspire your next adventure.
