Some summer collections simply sell swimwear. And then there are those that sell a feeling of freedom. The new joint drop from Victoria’s Secret PINK and Frankies Bikinis clearly belongs to the second category.
The idea is simple but very precise: Laguna Beach is not a location on a map, but a feeling. Salt-drenched hair, effortless tan, a surfboard leaning against the wall, and the sense that the day belongs entirely to you.
The “Laguna Beach Summer” campaign starring Lily Chee and Olivia Neill captures exactly that vibe — without staged gloss, but with that effortless energy that can’t be faked.
The collection is rooted in classic swimwear, but upgraded. Triangle tops, push-up styles, and signature tie strings feel reimagined for real life rather than a photoshoot.
The biggest shift is the expansion of the format: it’s no longer just swimwear.
For the first time, the collaboration moves into lingerie: bralettes and briefs designed in the same visual aesthetic. A natural evolution — clothing no longer splits the day into “home”, “street”, and “vacation”, but adapts to the rhythm of life.
If the beach is the core of the collection, the citywear side is its continuation.
Light poplin skirts, lace-trim tops, and the already-viral foldover pants create the feeling of stepping straight from the ocean into a seaside café without changing your outfit.
This isn’t about complex styling — it’s about versatility: pieces that always work, whether it’s morning surf, travel, walking, or sunset moments.
The color palette also stands out: no restraint, only energy.
Bold prints, saturated tones, and movement even in stillness. Clothing that doesn’t just reflect summer — it accelerates it.
And yes, the collection is intentionally not neutral. It’s emotionally driven.
