Cooper Koch and Calvin Klein's New Summer Campaign: How to Be Confident and Stylish Without the Hype

When the thermometer soars and the city turns into a real oven, there’s a simple yet powerful way to stay fresh and stylish. This season, American brand Calvin Klein offers not just clothes—they offer an attitude.

When the thermometer soars and the city turns into a real oven, there’s a simple yet powerful way to stay fresh and stylish. This season, American brand Calvin Klein offers not just clothes—they offer an attitude. The face of their new summer campaign is Cooper Koch, the young actor who recently broke through with the series Monsters: The Story of the Menendez Brothers and earned a Golden Globe nomination.

Photographer Mert Alas, known for his minimalist and expressive style, perfectly captured the idea of absolute confidence in body and clothing. The shots feature iconic Calvin Klein underwear, clean denim, and total freedom of movement. All without unnecessary fuss—just style and comfort.

At the center is the updated Icon Cotton Stretch model with a new Infinity Bond waistband. This seemingly small detail makes all the difference: the waistband leaves no marks on the skin, fits perfectly, and even on the hottest days, you forget you’re wearing anything at all. Koch showcases not only these classic briefs but also the new Baggy Jeans—lightweight, loose-fitting—that pair perfectly with a light denim shirt and a basic cotton top. This look fits perfectly into everyday life: comfortable, modern, and effortlessly cool.

Calvin Klein clearly bets on simplicity, detail, and functionality. The brand says confidence doesn’t come from flashy logos or over-the-top designs, but from a precise fit, quality fabric, and attention to detail. This reflects the new male aesthetic—natural, tactile, and most importantly, very stylish.

Cooper Koch continues the brand’s tradition of collaborating with talented, relevant faces—from Bad Bunny and Justin Bieber to Kendall Jenner and Jeremy Allen White. But this season, CK isn’t just talking about fashion; it’s about a state of mind—summer lightness, inner confidence, and comfort hand in hand with real style.

If you want to be on trend this summer, take to heart the philosophy of Calvin Klein and Cooper Koch: forget the complications, focus on simplicity and comfort, and let your style speak for itself.