Lily Allen has long proved that sensuality is about much more than daring outfits or headline-making stage performances. Her signature strength lies in blending classic British restraint with a subtle touch of provocation, turning even the simplest wardrobe staple into a fashion statement. That’s exactly why her return as the face of Italian lingerie brand Intimissimi has become one of the standout fashion moments of the Fall/Winter 2026 season.
The new campaign captures Lily exactly as fans have loved her for years: confident, effortless and unmistakably stylish.
When Lingerie Becomes Part of Your Style, Not a Hidden Layer
The fashion world stopped treating lingerie as something meant to stay hidden a long time ago. Today, it’s an essential part of personal style, and that idea sits at the heart of Intimissimi’s latest campaign.
Lily Allen appears in front of the camera without unnecessary glamour or drama, wearing delicate lace lingerie paired with a crisp white silk shirt. The images feel less like a traditional advertising campaign and more like an intimate glimpse into the life of a woman who feels completely comfortable in her own skin.
That natural confidence is what makes the campaign so compelling.
Pretty Flowers: Romance Without Excess
At the center of the new collection is Pretty Flowers, one of Intimissimi’s most recognizable lingerie lines.
It’s defined by delicate floral lace, soft silhouettes and elegant cuts that enhance the figure without feeling overly revealing.
The autumn color palette feels timeless and luxurious:
- navy blue;
- ivory;
- black;
- deep red;
- dark brown.
The brand also introduces seasonal shades of blue and purple, along with a multicolored floral print that adds a fresh romantic touch to the collection.
Lingerie Designed for Different Women
One of Intimissimi’s biggest strengths is its belief that there isn’t one perfect bra for every woman.
The collection includes seven different bra styles, each created to suit different body shapes, bust types and personal preferences.
Lily Allen says her favorite is the Sofia balconette bra.
According to the singer, it offers exceptional support while maintaining a feminine, elegant silhouette.
It perfectly reflects the brand’s philosophy: comfort and beauty should never have to compete.
