The 2000s are back — and this time, they have no intention of playing it safe. Hunza G presents its Resort 2027 collection, where glossy finishes, daring cuts and the unapologetic sex appeal of the era get a contemporary update. The face of the campaign is Irina Shayk, a model who knows exactly how to turn a beach look into an event.
The campaign was shot in sun-drenched Ibiza, where photographer Davit Giorgadze captured exactly the mood we love about summer fashion: blazing sunshine, bare skin, shimmering fabrics and the feeling that the night has only just begun.
When a Swimsuit Becomes the Ultimate Style Weapon
Hunza G creative director and founder Georgiana Huddart had wanted to work with Irina Shayk for years. For Resort 2027, the timing proved perfect: the model’s attitude and the brand’s aesthetic seem almost made for each other.
The collection exists in a world where swimwear has long stopped being something reserved for the pool. Here, it slips effortlessly into an evening wardrobe — especially when paired with the right accessories, sun-kissed skin and a glass of something cold at sunset.
The silhouettes are bolder, the cuts more revealing and the finishes considerably more striking. Metallic shine gives the pieces plenty of attitude without turning them into carnival costumes.
The Signature Crinkle Gets a New Life
At the heart of the collection is Hunza G’s iconic Crinkle fabric. This season, it has been reimagined in a new Zebra Jacquard version, giving its distinctive texture even more visual energy.
The color palette is equally determined not to go unnoticed. Metallic jade, terracotta and graphite tones create a glossy finish that looks particularly impressive under the sun. These are pieces that practically demand the right lighting.
The iconic Monica Bikini also makes a comeback, this time in Metallic Cocoa. But there is a twist: the familiar design is now available as a one-piece swimsuit as well.
From the Pool Straight to the Party
Hunza G goes beyond swimwear this season. Sports fabrics have been transformed into a mini skirt, shorts and a mini dress in rich navy and red tones.
The hardware details deserve a story of their own. Metallic elements appear across the new Scrunch separates, a halterneck dress and other pieces clearly designed for anyone who has no interest in disappearing into the crowd.
The brand is also introducing a sheer crepe set for the first time — a shirt and trousers. Pieces like these capture the collection’s central idea perfectly: resort dressing no longer has to end at the sun lounger.
Irina Shayk and the Aesthetics of Confidence
In this campaign, Shayk is more than just the face of the brand. She perfectly embodies the mood of the collection — relaxed, daring and completely self-assured.
And that is probably the real secret behind the return of 2000s aesthetics. It is not just about metallic fabrics, mini silhouettes and daring cuts. The true spirit of the era lies in having no desire to apologize for attracting attention.
Hunza G’s Resort 2027 is all about that: sun, skin, shine and pieces that make no attempt to be more modest than they want to be. The collection is already available on the brand’s website — so if your next trip to Ibiza exists only in your plans for now, that is certainly no reason to put summer on hold.
