Adriana Lima, Candice Swanepoel, Anok Yai, and Alex Consani take center stage in this elaborate photoshoot. They are joined by Paloma Elsesser, Andreina Martinez-Fournier, Aria Dupont-Andrew, Brielle Reimann, and other models. With such a star-studded cast, the campaign becomes a true fashion event, especially for those who follow the industry and remember some of Victoria’s Secret’s most iconic moments.
Snow, Oversized Gifts, and a Carefree Holiday Mood
The new campaign feels like a stylish winter party you would love to attend, if only for the atmosphere. The set features snow-covered scenes, enormous gift boxes, and oversized Christmas decorations. The models pose among the festive installations as if they have stepped into a fantasy world where the usual rules of winter dressing no longer apply.
The photographs are by Carlijn Jacobs, known for her distinctive visual style, while Katie Burnett is responsible for the styling. Together, they have created more than just a holiday lingerie catalog: they have built an entire vision of winter relaxation, where glamorous sparkle meets the comfort of home.
Lace vs. Pajamas: Who Says You Have to Choose?
The central idea behind Holiday 2026 is all about contrasts. On one side are rich shades of red, burgundy, and pink, glossy satin, statement lace, and lingerie that sets the mood for a special evening. On the other are striped pajamas, relaxed shirts, and soft loungewear that make you want to stay in all day.
Adriana Lima and Candice Swanepoel play with long red ribbons, bringing a touch of festive theatricality to the images. Anok Yai turns an oversized silver bow into a striking accessory, pairing it with a red slip dress. It is a perfect example of how even a single decorative detail can become the star of an entire look.
Alex Consani opts for deep burgundy lingerie, finished with pale pink earmuffs. The contrast adds a playful touch to her look and proves that holiday style does not always have to be serious. Paloma Elsesser pairs a bright pink bra with striped pajamas, while Matha Nguimatsia wears a red satin bra beneath an open polka-dot shirt.
Adriana Lima and Candice Swanepoel: The Familiar Magic of Victoria’s Secret
The return of such recognizable faces as Adriana Lima and Candice Swanepoel brings a special touch of nostalgia to the campaign. Both models have long been associated with the Victoria’s Secret aesthetic, and their appearance in this new holiday story brings together the brand’s legacy and a contemporary vision of women’s fashion.
At the same time, the presence of Anok Yai, Alex Consani, and Paloma Elsesser highlights the diversity of today’s modeling world. Different personalities, looks, and styling choices create a dynamic picture in which there is no single definition of femininity or beauty.
The Holidays Are About More Than Glamour — Comfort Matters Too
Perhaps the most appealing thing about the Holiday 2026 campaign is its effortless feel. Victoria’s Secret does not portray the festive season as an endless marathon of glamorous nights out and flawless outfits. Instead, the brand reminds us that sometimes the best plan is to stay home, slip into your favorite pajamas, enjoy a quiet evening, and have nowhere to rush off to.
It is a particularly refreshing take on contemporary holiday fashion, where comfort has long ceased to be a compromise. Lingerie, satin sets, and loungewear are becoming part of personal style rather than simply pieces reserved for special occasions.
The new Victoria’s Secret campaign proves that winter magic can take many forms: vibrant, playful, seductive, or cozy. And perhaps the best part of the story is that you do not have to choose just one.
