When it comes to bold, daring, and utterly charismatic looks, Julia Fox knows how to turn up the heat in every shot. The new FW25 campaign from Agent Provocateur is the perfect proof. The model and actress literally sets the camera on fire, transforming into a fearless agent, straight out of legendary ’90s New York.
Shot through the lens of Greg Williams with creative direction by Sarah Shotton, the campaign is instantly iconic. It showcases a daring mix of ready-to-wear and lingerie, featuring cult silhouettes like the Billi dress, Mercy bustier, and the Nelle range. Every detail exudes confidence, feminine power, and sensuality.
“The brand has always celebrated and supported women and their bodies, and when I shot this collection, I felt it immediately. On set, I felt strong, sexy, and completely in control. And, of course, I had a lot of fun with it,” shares Julia Fox.
In the photos, Julia Fox shines in her favorite AP styles: Penelopi, Rozlyn, and Jessah. Every movement, every glance is pure drama that captivates from the very first second.
For those who want to feel this energy, it’s worth visiting the brand’s website and exploring the FW25 collection. Julia Fox and Agent Provocateur have proven that style, daring, and charisma can be a true weapon of seduction.
