This time, Hailey Bieber chose to tell her story through images instead of words. For the new international edition of ICE Magazine, the model stars in a bold photoshoot in Rio de Janeiro, where the ocean, the sunshine, the city's streets, and Brazil's unmistakable energy become the real leading characters.
This is far more than just another fashion magazine. ICE Vol. 3 marks the publication's first international issue, and the editorial team chose to launch it in a place where life is lived without half measures.
The Rio you can't recreate
After New York and Atlanta, ICE brought its cameras to Rio de Janeiro. Photographer and creative director Renell Medrano captured the models not only on the city's iconic beaches, but also inside the favelas, on rooftops, and in the neighborhoods where Rio's nightlife comes alive.
The result feels completely authentic. High-fashion imagery blends with the city's raw beauty, and style becomes part of Rio's everyday rhythm rather than a carefully staged production.
That's exactly why this issue feels more like a cinematic visual story than a traditional fashion editorial.
Hailey Bieber reveals a different side of her story
Hailey Bieber is the centerpiece of the issue. For the cover, she poses nude, choosing natural beauty and self-confidence over shock value.
In the accompanying interview, she opens up about her Brazilian roots, her family, and her mother more candidly than ever before. According to Hailey, those family ties to Brazil have played a major role in shaping both her personality and her career.
She also reflects on her long-standing friendship with Renell Medrano, the creative force behind the project.
Not just supermodels, but the real women of Rio
Joining Hailey in the issue are Brazilian models Juliana Nalu, Tina Kunakey, Evellin Andrade, and Alicia Thompson.
But one of the magazine's biggest ideas goes beyond famous faces. Some of the women featured were discovered through ICE's open casting call for women living in Brazil.
The result is a cast of women with different backgrounds, looks, and life stories, united by one thing—they all call Rio home.
More than just a beautiful photoshoot
Renell Medrano says ICE was created as a space where women can see themselves represented on their own terms, rather than through the lens the fashion industry has traditionally imposed.
This new issue becomes a love letter to Brazilian womanhood—vibrant, diverse, fearless, and independent.
The photographs don't hide imperfections or try to make everyone look the same. Instead, they celebrate the individuality and personality of every woman in front of the camera.
