Beyoncé Launches Her Own Whiskey Brand SirDavis

Famous singer and entrepreneur Beyoncé is preparing for another grand launch. Joining forces with Moët Hennessy, she has introduced the world to her new product—a whiskey called SirDavis, which promises to capture the hearts of spirit enthusiasts.

Famous singer and entrepreneur Beyoncé is preparing for another grand launch. Joining forces with Moët Hennessy, she has introduced the world to her new product—a whiskey called SirDavis, which promises to capture the hearts of spirit enthusiasts.

SirDavis Whiskey is not just a drink; it is a tribute to Beyoncé's family traditions and southern roots. The name SirDavis refers to the singer's great-grandfather, Davis Hog, who was involved in moonshining during the Prohibition era in the United States. As a farmer, Davis Hog skillfully crafted whiskey and hid the bottles in empty cedar tree trunks so that his loved ones could enjoy the drink and share these moments together.

Inspired by her family's heritage, Beyoncé decided to create an American whiskey with a unique flavor that blends tradition and modern technology. SirDavis has already gained international recognition, winning the "Best in Class" award at the prestigious SIP Awards 2023.

The cost of one bottle of SirDavis is $89. Pre-orders can be placed on the official SirDavis.com website. Starting from September 2024, the whiskey will be available throughout the United States, as well as in certain airports (LAX, JFK, SFO) and stores in London, Paris, and Tokyo.