If you thought underwear was just for comfort, Rosalía in the new Calvin Klein Holiday 2025 campaign proves otherwise. The Spanish superstar knows how to command attention, and Carlijn Jacobs’ photography turns every frame into a true lesson in modern sensuality.
First, the singer rocks Icon Cotton Modal, pairing the iconic underwear with sheer tights in the “underwear-as-outerwear” style currently dominating fashion trends. It’s not just an outfit — it’s a statement of style, confidence, and boldness.
In her second look, Rosalía chooses Signature Satin, combining the silky lingerie with an oversized blazer. The result is a perfect balance of power and allure, minimalism and luxury, captivating and inspiring at the same time.
The campaign also marks Rosalía’s return to the world of Calvin Klein after starring in the brand’s fall collection, highlighting her ongoing evolution as both an artist and a fashion icon. Her natural confidence and charisma make every shot a moment you want to revisit again and again.
Perfect timing: the day after the campaign’s release, her highly anticipated album LUX drops (November 7), promising the same energy and edge we see in these images. Rosalía doesn’t just wear underwear — she turns it into a symbol of style, charisma, and contemporary sensuality.
