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Paloma Elsesser and Candice Swanepoel Unveil Victoria's Secret's Boldest New Bra Yet

Gentlemen, if you think bras are all the same, think again. Victoria’s Secret just dropped a game-changer – the Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra. And to show it off, they brought in two icons: Paloma Elsesser and Candice Swanepoel.

Gentlemen, if you think bras are all the same, think again. Victoria’s Secret just dropped a game-changer – the Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra. And to show it off, they brought in two icons: Paloma Elsesser and Candice Swanepoel.

This isn't just about lingerie – it’s about innovation. Designed to feel like you're wearing nothing while still offering solid support, the FlexFactor features ultra-light construction, memory foam that molds to individual curves, and a flexible titanium underwire that moves with the body. Translation? Zero digging, no pinching, and all-day comfort.

Shot in the electric heart of New York City by photographer Charlotte Wales, the campaign is all about motion, freedom, and that liberating feeling of being completely yourself. The message is loud and clear: this bra is made to move with real women, not against them.

Victoria’s Secret’s creative director Adam Selman put it this way: “This collection is our love letter to NYC – raw, dynamic, and full of movement. We wanted the campaign to reflect the freedom and adaptability that the new FlexFactor represents. The tech behind this bra is truly next-level.”

With sizes ranging from bands 30 to 44 and cups A to G, the FlexFactor is here to fit every woman. It’s part of the wider Body by Victoria line – the label’s bestselling and most beloved range.

So guys, if you're thinking of a gift that blends comfort, style, and some serious innovation, this might just be your move. The modern woman wants lingerie that feels as good as it looks – and the FlexFactor delivers on both.

Paloma Elsesser and Candice Swanepoel Unveil Victoria's Secret's Boldest New Bra Yet
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