Summer may be coming to an end, but the temperature in the fashion world is only getting hotter. Victoria’s Secret has unveiled its new Joyride Summer 2026 campaign, and it’s much more than a lingerie photoshoot. It’s a story about speed, city nights, sports cars, and the kind of female confidence that captures attention even louder than the roar of an engine.
The campaign stars models Abby Champion and Emeline Hoareau, while photographer Zoey Grossman creates the unmistakable mood. The result is a true Hollywood-inspired mix of glamour, bold color, and effortless seduction that perfectly fits a modern man’s appreciation for style and charisma.
Neon Nights, a Red Sports Car, and Pure Adrenaline
This time, Victoria’s Secret swaps soft romance for the energy of nightlife. The campaign moves between neon-lit city streets and the leather interior of a sleek red sports car.
It captures the feeling of unforgettable summer adventures, when the city is still awake, the music gets louder, and every late-night drive feels like the beginning of a new story.
The sports car becomes more than just a prop — it’s a symbol of freedom, excitement, and adrenaline.
Hot Pink Is the Color You Can’t Ignore This Summer
If recent seasons were all about muted tones, Joyride speaks a completely different fashion language.
The standout shade is vibrant hot pink. Glossy pink satin meets black floral lace to create a look that feels bold, luxurious, and impossible to overlook.
This striking color contrast gives the collection its personality — it isn’t trying to blend in.
Lace Takes Center Stage Again
Victoria’s Secret reminds us once again why lace remains a timeless classic.
In the new collection, it feels anything but vintage or overly romantic. Floral lace is paired with smooth satin and contemporary silhouettes, creating a look that is stronger, sharper, and more modern.
Garter belts, stockings, and delicate finishing touches deliver the signature “bombshell” effect that has made the brand famous around the world.
