The year has just begun, and Collins Dictionary has already set the tone: the main word of 2024 is brat, but not in the usual sense of "spoiled kid" or "troublemaker." Now it's a lifestyle, a philosophy of confidence and light rebellion, where the ultimate goal is to enjoy life to the fullest.
The year has just begun, and Collins Dictionary has already set the tone: the main word of 2024 is brat, but not in the usual sense of "spoiled kid" or "troublemaker." Now it's a lifestyle, a philosophy of confidence and light rebellion, where the ultimate goal is to enjoy life to the fullest.
Brat summer exploded across social media after the release of Charli XCX's new album. Music that, from the first beat, tells you: "You have the right to be carefree, to make mistakes, to embrace freedom." The album not only dominated playlists, with 46 million streams in ten days, but also firmly cemented itself in pop culture.
What’s the essence of brat philosophy? It’s about parties where no one seeks approval; about a look where you’ve maxed out your style with looksmaxxing, but your charisma steals the show; about laughter that sometimes turns into endless yapping, making life even more fun.
Even if brainrot from endless content or your own delulu fantasies catch up with you — who cares? Being brat means enjoying the moment, even if it’s imperfect.
The summer of 2024 promises more freedom, more boldness, more brat. Raise your glass, forget the rules, and remember: life is not meant to be boring.
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