New Travel Trends for 2025: Exploring the World with Hilton

In the world of travel, every year brings new discoveries, and 2025 will be no exception. According to Hilton’s 2025 Trends Report, based on a large-scale study involving 13,000 travelers from 13 countries, we can see how people's preferences and habits are changing when it comes to traveling. Let’s take a look at the main trends that will shape our leisure time.

In the world of travel, every year brings new discoveries, and 2025 will be no exception. According to Hilton’s 2025 Trends Report, based on a large-scale study involving 13,000 travelers from 13 countries, we can see how people's preferences and habits are changing when it comes to traveling. Let’s take a look at the main trends that will shape our leisure time.

Active Recreation: Traveling in Motion

The first noticeable trend is the desire for active recreation. Nearly 70% of travelers want to stay active during their trips, with one in five planning outdoor adventures. This could be anything from hiking scenic trails to engaging in extreme sports. Movement is life, and in travel, it takes on special significance!

The Pleasure of Hurkle-Durkling

What could be better than spending a day lounging in bed? The term "Hurkle-Durkling," originating from Scotland, has become a hit: one in five travelers enjoys doing nothing during their vacation. Moreover, over 25% of respondents plan to book spa treatments or wellness sessions to improve their well-being and sleep. Why rush when you can just relax?

Time Travel: Nostalgia for Childhood

Returning to childhood places has become a trend: 58% of parents traveling with children seek to revisit the locations where they spent their summer vacations. This not only evokes pleasant memories but also creates a unique opportunity for family bonding and shared discoveries.

Slow Travel: Deep Cultural Immersion

In a fast-paced world, more and more travelers are taking a mindful approach to their journeys. One in four tourists is opting for Slow Travel, immersing themselves in the local culture and lifestyle for an extended period. This approach emphasizes not just visiting a place, but becoming part of its life.

High-Tech Travel for Convenience

We live in a digital age, and 63% of travelers place great importance on having a digital key for their room. This allows them to skip the front desk and head straight to their room, saving time and effort.

Digital Detox: Unplugging from Social Media

Another interesting trend is that 24% of travelers are disconnecting from social media more often than before during their vacations. This is a great opportunity to escape the daily routine and enjoy the present moment while being in new places.

Pet-Friendly Travel

One in four travelers prefers not to leave their pets at home and instead takes them along on trips. This creates new opportunities for travel and makes them more diverse and interesting.

Travel with Friends and Colleagues

"Frolleagues" — a new category of travelers that blends friends and colleagues. Today, nearly 30% of tourists embark on adventures with people they work with, adding a sense of camaraderie to their journeys.

The Gen Alpha Effect and Traveling with Kids

Seventy percent of parents choose vacation destinations based on their children’s preferences. Thus, even the smallest family members become important participants in the planning process.

Culinary Adventures: Traveling for Taste

It’s no surprise that many travelers are eager to try local cuisine: nearly one in five plans to seek out new restaurants and culinary experiences during their trips. And if you want to be sure of the quality, 50% of travelers book tables at restaurants in advance.

Soft Travel: Mental Health and Self-Discovery

Another significant trend is the increasing interest in "soft travel." More than 20% of travelers plan trips for self-discovery or mental health improvement, favoring simplicity and spontaneity.

Sports Boom

According to the report, from 2019 to 2024, Hilton’s sales revenue in the sports sector has tripled, with 80% of that revenue coming from youth and amateur sports. This indicates a growing interest in active lifestyles and sports among young people.

Thus, 2025 promises to be an exciting and rich year for all travel enthusiasts. By observing the new trends, we can expect that travel will not only serve as a means of relaxation but also as a way of personal development, world exploration, and strengthening bonds with loved ones. Pack your bags and get ready for new adventures!