If you thought autumn meant just gray coats and boring sweaters, GUESS USA is ready to completely change your idea of winter style. The Fall/Winter 2025 collection explodes with colors, textures, and bold charm, where maximalism takes center stage.
Nicolai Marciano once again led the creative process, while the campaign was photographed by Eli Russell Linnetz, immersing us in the atmosphere of old Los Angeles: rock ‘n’ roll, neon lights, velvet booths, and… daring looks that won’t leave any fashion enthusiast indifferent.
The stars of the collection are bold faux fur coats, gold-toned boleros, and bomber jackets with contrasting animal prints. Each piece makes a statement: dramatic shoulders, patchwork, worn fabrics, and nostalgic silhouettes like the Penny Lane Jacket create a sense of vintage daring and sensuality.
As always, GUESS plays with sensuality: minimal denim shorts, cheeky vests, and micro sets set the tone, as if you just walked out of a punk-rock club on Melrose Avenue.
The collection goes beyond visual impact – the brand experiments again with textures. Replacing the usual “cracked” leather is a crinkled finish across micro minis, denim jackets, and trench coats. Denim twinsets look “worn-in,” wide-leg jeans feature oil-spill-inspired dyeing, while fitted styles show a burnt effect with frayed patchwork. Even classic knits are given a distressed finish, emphasizing the vintage vibe.
The look is completed by the new shearling version of the Claudia bag and high-heeled boots with worn shearling, perfect accents for a bold and luxurious outfit.
The campaign stars Brazilian model Juliana Nalu alongside new faces, with photos transporting us to bars, booths, and arenas, creating the feeling of a true old-school American story.
If you want to add boldness, luxury, and a touch of rock ‘n’ roll to your wardrobe, GUESS USA FW25 is your ideal ticket into a world of maximalism and style, where every detail screams: “Bold, bright, unforgettable.”
