PLEASURES and Reebok Unveil Joy Division-Inspired Club C 85 and Merch Collection

In the world of fashion, some things often remain timeless. They don’t just return to trends — they become part of the cultural identity of generations.

In the world of fashion, some things often remain timeless. They don’t just return to trends — they become part of the cultural identity of generations. The collection from PLEASURES and Reebok is the perfect example of how legendary symbols from the post-punk era can be given new life and turned into stylish modern items.

Inspired by the iconic album Unknown Pleasures by Joy Division, this collection blends elements of music, art, and street fashion. The crazy mix of retro and current trends is sure to win over not only fans of British post-punk but anyone who appreciates a style that carries not just a visual, but also an emotional message.

The iconic Club C 85 model by Reebok, one of the brand's most recognizable silhouettes, has been reimagined in collaboration with PLEASURES. Here, retro styling meets a powerful graphic element that makes these sneakers not just footwear, but part of an artistic expression. The black suede upper and woven textile inserts contrast perfectly with the pulsar graphic on the toe, the famous image from the cover of Unknown Pleasures. This is both a tribute to the cult album and a bold step toward a new generation of style and music lovers.

But the most interesting part is the logo. In place of the usual Reebok mark, we find the word "Joy Division" in black-and-white, rendered in a minimalist but bold style. These sneakers become not just footwear, but the embodiment of the band’s entire aesthetic. And the embroidered album title on the heels is a gentle reminder of the time that created the cult.

But the PLEASURES and Reebok collection isn’t just sneakers. Alongside them is a line of clothing that complements the look and allows you to express your individuality through the visual images born in the '70s. Classic black and white t-shirts with "old-school" graphics are the foundation of this collection. They feature logos and iconic song titles such as "Transmission" and "Disorder," done in a worn yet striking style.

This merch is not just for wearing — it’s for living. And if the symbolism of Joy Division was once the domain of a small circle of fans, it has now become part of global culture. Through the graphics on t-shirts, sweatshirts, and hoodies with "PLEASURES JOY DIV" prints, the PLEASURES crew is not just celebrating the music but creating an entire atmosphere — one that cannot be ignored.

With the release of the new collection set for April 4 on the PLEASURES official website, fans of cult post-punk will not only get the chance to purchase stylish new sneakers and merch. It’s a chance to become part of a cultural phenomenon that never loses its relevance. Inspired by the dark aesthetics of Joy Division, these pieces carry more than just fashion — they’re a philosophy, a worldview that passes through epochs, remaining unchanged and powerful.