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KSUBI Dives Into Swimwear: How Street Style Became Beach Fashion

If you thought KSUBI was just bold streetwear and eye-catching collaborations with Mowalola and Lissy Roddy, think again. The Australian brand, known for its “surf-punk” style and daring prints, has officially entered the world of swimwear with its first collection: KSWIM.

If you thought KSUBI was just bold streetwear and eye-catching collaborations with Mowalola and Lissy Roddy, think again. The Australian brand, known for its “surf-punk” style and daring prints, has officially entered the world of swimwear with its first collection: KSWIM.

What makes this collection special? KSUBI stays true to its roots: signature contrast stitching, recognizable prints, and bold minimalism that turn every piece into a statement of style. The line features minimalist silhouettes with tobacco-toned stitching and brand logos, available in denim, black, brown, and camouflage prints.

But KSWIM is more than just swimwear. It’s the essence of the Australian summer lifestyle. The campaign, shot by photographer Byron Spencer with model Casey James, immerses viewers in the Bondi vibe: scorching sun, ocean breeze, and energy that’s impossible to ignore. All of this blends with KSUBI’s signature “playful surrealism,” where street style flows seamlessly into beach aesthetics.

According to KSUBI Creative Director Pip Edwards, “KSWIM is a natural evolution for the brand. Bondi summer and KSUBI’s OG surf-punk DNA are intrinsically linked. Denim and swim are the quintessential Australian summer uniform.”

Indeed, this new category adds another layer to the brand’s story. The swimwear isn’t just functional — it’s about culture, style, and community. “KSWIM is fashion with character, bold, uncompromising, and, as always, absolutely KSUBI,” Edwards adds.

If you want your summer wardrobe to look bold and modern, KSWIM isn’t just a swimwear choice — it’s a stylish statement. This season, KSUBI proves once again that streetwear can be sexy, playful, and absolutely irresistible even on the beach.

KSUBI Dives Into Swimwear: How Street Style Became Beach Fashion
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