LEGO Brings Us Back to Childhood: The Iconic "Willy Wonka & the Chocolate Factory" Comes to Life in Bricks

Every man has, at least once, wished to return to a world where chocolate rivers flow under candy bridges and imagination knows no bounds. LEGO makes that dream possible: the brand has officially unveiled the new LEGO Ideas “Willy Wonka & the Chocolate Factory” set, inspired by the legendary 1971 film.

Every man has, at least once, wished to return to a world where chocolate rivers flow under candy bridges and imagination knows no bounds. LEGO makes that dream possible: the brand has officially unveiled the new LEGO Ideas “Willy Wonka & the Chocolate Factory” set, inspired by the legendary 1971 film.

This set isn’t just a toy. 2,025 pieces come together to form a true miniature chocolate factory, packed with details that will delight both film fans and adult LEGO enthusiasts. Highlights include a motorized chocolate waterfall that comes to life with the turn of a dial, and the Wonkatania boat that sails along the chocolate river. Every element is carefully designed to capture the atmosphere of the original movie.

The real fun, however, lies in the new minifigures. The set includes Willy Wonka, Charlie Bucket, Grandpa Joe, Augustus Gloop, Mike Teavee, Veruca Salt, Violet Beauregarde, and two extravagant Oompa-Loompas. It also recreates details like Wonka’s office with a secret door and the Oompa-Loompas’ work area.

Designed for an adult audience, the set is the perfect combination of a challenging build and a striking display piece. For LEGO Insiders, early online access begins on September 15, with general availability on September 18. The collector’s set retails for $219.99 USD, making it a highly coveted gift for both LEGO fans and lovers of the classic film.

If you’ve ever dreamed of diving back into a world of childhood magic, where chocolate and adventure intertwine with imagination, this set is your golden ticket. LEGO has proven that adult men, too, deserve a little childhood magic.