Frankies Bikinis x Bella Hadid: The Wild Aesthetic of the West

When a supermodel and an iconic brand come together to create something special, it’s not just a collection—it’s a story told through style.

When a supermodel and an iconic brand come together to create something special, it’s not just a collection—it’s a story told through style. Frankies Bikinis and Bella Hadid present a collaboration that feels more like a heartfelt homecoming than just another fashion drop.

Francesca Aiello, the founder of the brand, and Bella Hadid have known each other since childhood. They share not only a deep friendship but also a common vision of fashion, freedom, and adventure. Now, they have translated that bond into a collection inspired by the aesthetics of the Wild West.

The campaign was shot on a real ranch owned by their longtime friend and creative director, Alana O’Herlihy. Inspired by Bella’s passion for horseback riding, the collection transports us into the world of rodeos and sun-drenched adventures.

The lineup features rugged suede, vintage-wash denim, and swimwear that looks equally at home on the beach or in the stables. Details like oversized rodeo-style belt buckles, shimmering Y2K gemstones, and a signature floral embroidery called "Salt Water Eyelet" with Bella’s name stitched into the design add a playful touch to the pieces.

"This collaboration means the world to me," Bella shares. "Creating something with a person you truly love makes the process even more special. We put our hearts into this collection, and I’m incredibly proud of what we’ve built together."

Francesca Aiello echoes the sentiment: "Working with Bella has been a dream come true. She inspires me not just as a creative force, but as a person. Bella is the true embodiment of energy and style."

This capsule collection is a true love letter to the West, reimagined through the lens of contemporary fashion. If you feel the spirit of freedom and a genuine passion for style, Frankies Bikinis x Bella Hadid is the perfect choice for you. Available now for purchase!