Ford x Filson: the Bronco that brings back the idea of true masculine freedom

In a world where SUVs are increasingly turning into “urban gadgets on wheels,” Ford has decided to go against the trend. And it did so with a brand that needs no introduction for those who understand what wind, mud, and endless roads without asphalt really mean: Filson.

The result of this collaboration is the Ford Bronco Filson Edition 2027. And this is not just another special version. It is an attempt to restore the car’s original purpose: to become a tool for escaping to places where comfort ends and reality begins.

When utility meets heritage

The idea behind the project feels almost cinematic: the modern Bronco, hardened by off-road use, receives the aesthetic of Filson — one of the oldest American brands of clothing for hunters, travelers, and those who are not afraid of nature.

This is not just design. It is philosophy.

On the outside, we find the classic Bronco silhouette with the Sasquatch package, already a synonym for serious off-road capability. 35-inch all-terrain tires, locking differentials, and Fox suspension with internal bypass — all of this says one thing: this vehicle does not look for roads. It creates them.

An interior that smells like a workshop, not a showroom

The true character of the Bronco Filson Edition is revealed inside.

No unnecessary shine. Instead, premium quilted leather combined with durable fabrics inspired by Filson’s iconic twill. Materials that do not try to look “luxurious,” but “honest.”

The dashboard is finished with subtle accents, while the steering wheel features bronze inserts — a detail that feels almost jewelry-like, yet remains fully functional. The same bronze accent appears on the G.O.A.T. (Go Over Any Terrain) mode selector, a reminder that this SUV fears no terrain.

Under the hood: power without theatrics

At the heart of the model lies Ford’s time-tested approach to performance.

A 3.0-liter twin-turbo V6, derived from the Bronco Raptor but tuned for smoother and more controlled everyday driving. This is not a “desert dragster,” but a vehicle that can be calm in the city and aggressive where the map ends.

The suspension has been slightly softened — an important signal. The Bronco Filson Edition is not only about extreme off-road driving, but also about long journeys where comfort becomes part of endurance.

The car as a return to adventure culture

In the 1990s, collaborations like this were normal: outdoor brands, functional aesthetics, and real off-road vehicles spoke the same language. Then everything was replaced by digital screens, smart assistants, and urban lifestyles.

And now that style is coming back.

The Bronco Filson Edition is a reminder: a car is not just transportation, but a lifestyle. Something that doesn’t take you to the mall, but to places where the signal disappears and only space remains.

Limited access to freedom

The model will go on sale in the fall, with first deliveries expected in early 2027. And it is already clear: this will not be a mass-market product.

These vehicles are not bought “just to drive.” They are chosen as a statement.

Because the Bronco Filson Edition is not about status in the city. It is about being ready to leave it.